remember flicking through Heat Mag round-ups of celebrities spotted wearing Alexander McQueen's popular skull scarves like it was only yesterday. In fact, it wasn't yesterday. It was ten years ago that Alexander McQueen, as the company began their profitable journey to black, designated the human skull as a brand motif and placed it on a silk scarf, which then became a runway hit, spawning copies and fakes everywhere. They've become pure product gold. If we're frank, McQueen's skull scarf has become a bit of a victim of its own success with its ubiquity and was ineed for a special reinjection of life.
stills shot by Sølve Sundsbø featuring the new collaboration scarf prints between artist Damien Hirst and Alexander Mcqueen. Adapted from Hirst's Entomology series, a swarm of butterflies, bugs, spiders and other insects flood over thirty scarf print designs. The most striking design is when hidden amongst the butterflies and bugs, the outline of a skull head emerges and lingers like a quiet and haunting presence. Pitting the butterflies against the skull seems to echo Alexander McQueen's aesthetic development in recent years as post-Lee, Sarah Burton has shifted the brand towards more feminine and softer territory.
The "classic" skull design is still proving popular but these special Hirst/McQueen hybrid designs are certainly a much welcome update to a product hit that has been papped and papped again over the years. Whilst the Hirst scarves come in vibrant shades of blue, yellow and pink, I actually love the more neutral backgrounds, which feature in the video as well. Add the chilly November weather and you have yourself something quite beautiful to trail behind you.
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